Meetings are a necessary part of any business, but they can also be a major drain on time and productivity. If you're a digital agency, you know that every minute counts. That's why it's so important to make sure your meetings are as productive as possible.
In this blog post, I will share some tips on how to make your digital agency meetings more productive. I will cover topics such as setting clear goals and objectives, inviting the right people, and using technology to your advantage. I will also provide links to some helpful tools that can make your meetings more productive.
The big digital agency productivity questions
Some of the big questions we’ll look at are:
- How can we reduce the number of unnecessary meetings?
- How can we improve communication and collaboration between team members?
- How can we stay up-to-date on the latest digital marketing trends?
- How can we make our meetings more productive?
For those who aren’t regular readers of this blog, we’ve also published 5 things you should cover in your weekly team meetings which might be helpful to you and your team.
Let’s get started.
How can we reduce the number of unnecessary meetings?
It's important to be selective about the meetings you attend. If you're not sure if a meeting is necessary, ask yourself the following questions:
- What is the purpose of the meeting?
- What do I need to accomplish in the meeting?
- What are the benefits of attending the meeting?
- What are the costs of attending the meeting?
If you can't answer these questions, or if the benefits of attending the meeting are outweighed by the costs, then you should probably skip the meeting.
How can we improve communication and collaboration between team members?
Communication and collaboration are essential for any successful digital agency. Here are a few tips for improving communication and collaboration between team members:
- Use clear and concise communication. When you're communicating with team members, be sure to use clear and concise language. Avoid jargon and acronyms that people might not understand.
- Be open and transparent. Be open and transparent with team members about your work and your progress. This will help build trust and collaboration.
- Use the right tools. There are a number of tools that can help improve communication and collaboration, such as project management software, cloud-based file sharing, and video conferencing.
- Encourage feedback. Encourage team members to give and receive feedback. This will help everyone learn and grow.
How can we stay up-to-date on the latest digital marketing trends?
The digital marketing landscape is constantly changing, so it's important to stay up-to-date on the latest trends. Here are a few tips:
- Read industry publications. There are a number of industry publications that can keep you up-to-date on the latest digital marketing trends.
- Attend conferences. There are a number of conferences that can help you learn about the latest digital marketing trends.
- Follow thought leaders on social media. There are a number of thought leaders on social media who can share insights on the latest digital marketing trends.
- Experiment with new ideas. Don't be afraid to experiment with new ideas and test new strategies. This is the best way to learn about the latest digital marketing trends.
Step-by-step guide to making meetings more productive
Here is a step-by-step guide to making your digital agency meetings more productive:
- Start with a clear agenda. What do you want to accomplish in the meeting? What topics need to be discussed? Having a clear agenda will help keep the meeting on track and focused. (See below for list of tools and free templates for agendas)
- Set clear goals and objectives. What do you want to achieve by the end of the meeting? Having clear goals and objectives will help keep the discussion on track and ensure that everyone is on the same page.
- Invite the right people. Only invite people who are essential to the meeting. This will help keep the meeting from getting bogged down in unnecessary discussion.
- Start and end on time. Respect everyone's time by starting and ending the meeting on time. This will help keep the meeting focused and productive.
- Encourage participation from everyone. Don't let a few people dominate the discussion. Make sure everyone has a chance to contribute their ideas.
- Take notes and follow up on action items. This will help ensure that everyone is on the same page and that tasks are completed on time.
- Use technology to your advantage. There are a number of tools and technologies that can help make meetings more productive, such as video conferencing, project management software, and cloud-based file sharing. To take a big leap forward, check out Clearword's AI-templates for digital agencies — batteries and demo included.
🔥 Want to make meetings really more productive? Have a look at Clearword's AI-templates for digital agencies. Every client conversation, summarized, actionable and formatted accordingly to the stage of your client's development.
Tools and resources
Here are some tools and resources that can help digital agencies have more productive meetings:
- Agendas: There’s a variety of meeting agenda templates, for instance you can use this Free Notion Meeting Agenda template to help you put structure into your conversations.
- Project management software: Teamwork.com, Asana, Monday.com, etc. We wrote a post a few weeks back on productivity tools for digital agencies, have a look!
- Video conferencing: Who doesn’t know Zoom by now, as well as Google Meet.
- Meeting intelligence and summarization: Clearword.com comes with AI-templates specifically made for digital agencies to turn your discussions into concise and actionable meeting records without effort.
By following these tips and using these tools, digital agencies can make their meetings more productive and ultimately deliver better results for their clients.
Additional tips for digital agencies
- Stay up-to-date on the latest digital marketing trends. The digital marketing landscape is constantly changing, so it's important for agencies to stay up-to-date on the latest trends. This can be done by reading industry publications, attending conferences, and following thought leaders on social media. Instead of linking you directly to HubSpot and the myriad of other digital marketing trends blogs, have a look at this article which contains a list of the top digital marketing trends blogs.
- Use data to make decisions. Data can be a powerful tool for making informed decisions. Agencies should collect data on their marketing campaigns and use it to track their progress and make improvements. This post by NG Data contains a list of over 50 top data-driven marketing blogs and is a gold mine of information.
- Be creative and innovative. The digital marketing landscape is constantly evolving, so agencies need to be creative and innovative in their approach. They should be willing to experiment with new ideas and test new strategies. For us, we’re big fans of Ads of The World, and obviously AdWeek, but here’s a list of 21 must-read blogs for creative agencies.